“We don’t have a choice on whether we do social media; the question is how well we do it”. It will be unanimously accepted that social media has become a part and parcel of our daily life. Although there are many critics who point out the adverse effects of being active on social media, but we cannot ignore the benefits of its use. In a much broader sense, social media has changed our lifestyle. Many of us groom ourselves, in order to post pictures on social media, portraying the best versions of ourselves. It is also because of the fact that likes comments and shares on content or a post gives you a feeling of instant happiness. It also acts as a tool for start-up businesses to generate leads, engagements, thereby promoting their business. Let us look into the benefits of active social media users:-

• Gives an idea about the industry:

Active social media users communicate with their coworkers and rivals in the sector with ease. The customer reviews of various brands enable people to learn about their performances. To promote their brands, about 70% of people are active on social media sites like Facebook, Twitter, LinkedIn, etc. Popular brands are more visible on the newsfeeds of the target audience, strengthening the links between different brands in the sector.

• Building relationships:

Social media is not only a platform for getting connected to various brands, celebrities and big shot entrepreneurs. It is vastly about connecting people to people. It is about expanding your professional as well as personal space. It enables you to utilize your extended network for job opportunities, business promotion or professional guidance.

• Sharing your skill:

You can use the platform to express your ideas, abilities, and knowledge. Connecting with like-minded people, your peers, and other professionals through the sharing of insightful and meaningful information on social media. This builds credibility and, in the end, establishes your identity.

• Educating and grooming yourself:

You may get a wealth of information on Facebook newsfeeds, Instagram stories, etc., including information on sports, businesspeople, entrepreneurs, media personalities, and celebrities. As a result, it aids in keeping you up to date on news that piques your interest. People tend to groom themselves because they mimic the behaviours, ideologies, and cultures of their idols.

• Improves business reputation:

Sharing good content and posters through the various business pages of Facebook, can help in lead generation and improve business sales. When good comments and feedbacks are shared, it helps in brand building, generates goodwill and trust among customers. It is evident, that if used tactfully, social media is a cost-effective platform to implement digital marketing strategies and promote your business.