In today’s world, being successful in both personal and professional life depends on having good connections. The more you get connected with people, the more acquainted you become with the world. In order to accelerate a start-up business, establishing connections with resourceful people and maintaining public relationship is of utmost importance. In order to sale a product, a good content is required so as to evoke interest among the buyers. A proper content of a start-up business, featuring the benefits of the products and service offerings, help to connect with each customer, win their trust and eventually build and maintain relationship with them. So, it is essential to be aware of the importance of content marketing strategies. Emphasizing on the importance of marketing, a quote is worth mentioning. “Make your marketing so useful people pay for it” – Jay Baer. It is necessary to plan a good marketing strategy which will monetize the content. Reasons for planning out Content Marketing Strategy

• Strengthens contacts:-

It is only through a good content of a startup business that the audience becomes aware about the services they provide. So, a good content attracts customers and can bring in a lot of contacts and help establish good relationship with them. Building trust among the customers plays a vital role for a business to flourish. More valuable the content is, easier it is to build trust among the target audience.

• Distinguishes from other competitors:-

Content marketing helps to propagate the services provided by the company. The consumers become aware about the benefits and service offerings of the company. It facilitates the company to distinguish itself from its competitors by elaborating about the uniqueness of its services. Small businesses rely on content marketing highlighting their products and services, so that they can stand apart from others in the industry.

• Helps in bringing new leads:-

Lead generation is important for businesses that rely on organic traffic flow. Good content marketing attracts traffic flow which propagates lead generation. Constant lead generation eventually leads to enquiries and engagements, which ultimately promotes business results.

• Boosts organic search:-

A Search-engine optimized (SEO) content marketing strategy, using relevant keywords ranks content to the first place, which brings website traffic through the search engines. Most buyers, at first, research on relevant topics before buying a product on Google, Bing and other search engines. Businesses aim to rank their content which attracts their target audience and thus boosts organic search. So a good SEO content will satisfy both the businessmen and customers. A survey revealed that a good SEO content contributes to 17.30% of lead increase. Another survey revealed that nearly 70% of consumers feel closer to a company as a result of content marketing. Thus, it is evident that content marketing strategies aims to attract target buyers and play an effective role in converting leads into engagements and visitors into loyal customers.