Crafting Compelling Content

Pixel Solutions reveres content as a valuable asset. We strive to create keyword-rich content that resonates with our customers. Publishing such engaging blogs on a monthly basis allows you to connect with your customers and helps your brand stay relevant and competitive.

Leveraging Visual Storytelling

An Industry Leader when it comes to Social Media Marketing companies in Kolkata, Pixel Solutions harnesses the power of visual storytelling via the use of engaging videos and images. You can create similar social media campaigns on a monthly basis so that stunning visuals and graphically beautiful posts are able to attract audiences and help out in the process of marketing.

Positive Engagement with Audience

Creating a strong online presence requires effort and hard work. Companies use social media to influence audiences but forget that positive engagement is only created by being active on all channels. Providing quick and personalized messages and responses to queries or complaints can help consumers feel valued while also increasing demand for a company’s products/services.

Influencer Marketing for the Win

The rise of social media has led to the apparent rise of fame seekers and artists on the internet. Collaboration with famous influencers can help businesses to allow social media to influence consumers to make purchases. As herd mentality kicks in and people see their favourite celebrity using a product or service, it increases their demand for that product leading sales to skyrocket.

Data-Driven Strategies

A wise man once said, “Torture your data and it will confess to anything”. Most Social Media Marketing Companies in Kolkata make good use of KPIs and Social Media Metrics to track campaign progress. This can help the marketing team make data-driven decisions and implement new strategies as per the data requirements.

Precision Targeting via Paid Ads

Pixel Solutions has a phenomenal marketing team that enables it to make effective use of social media to influence audiences. Using targeted ads, precision targeting techniques are opted for so that specialized advertisements can reach the proper audience based on their behavior, demographic, interests, or browsing history. Precision targeting is a great strategy for your business as it allows you to make use of the large consumer base found in social media channels for positive revenue growth.

Offering Exclusive Insights into Corporate Culture

The process of Social Media Marketing is highly valued here at Pixel Solutions which has been the number one reason for the continued success of the company in the competitive tech market. Social media is a tool promoting transparency and using it to show off your corporate culture is a great way to invite new potential employees while improving brand image for revenue maximization. Videos, images, and creative posts can be posted consisting of success stories, employee achievements, a sneak peek of upcoming projects, and videos showing office celebrations.

Thus, the different strategies used by Pixel Solutionz to boost sales and improve brand image are effective strategies of social media usage that you should adopt immediately for your business. Our commitment to producing quality content and continuously engaging with the audience is what sets us apart from the competition. Make good use of the tips given above to give your business the competitive edge it needs to become successful! Get ready to go viral with Pixel Solutionz by your side!

Today’s buyers share an advertisement video on a social media site or channel, to check its acceptance among people. The click-through rates, number of likes received views, and shares of the video content help advertisers anticipate product marketing. Accordingly, they can decide to continue with, or do away with the social media strategy made use of. Sometimes, a continuity campaign is also planned, depending upon the performance of the first video advertisement on YouTube or Facebook.

According to a WordStream report published in 2016, around 64.6% of people click on Google ads when they intend to buy or shop online. In order to use social media to your advantage, you need to follow a few simple, but wise tactics. It is because your product cannot just stand there in the crowd, it has to stand out. You need to plan and strategize your social media content and channel in such a way that your product can speak for itself and spreads by word of mouth. Here we discuss a few simple social media tactics for promoting your product or services through e-commerce portals.

• Reaching the Right Content to the Right People:

Once you have identified your target segment and decided upon which social media to bank upon, work on the content. The content should be simple, straightforward, and crisp. It should not scream like a sales pitch. Make use of customer success stories, news, helpful tips, and user experiences that can be shared. The content that is marketed across social media networks should be social, interactive, and contextual which inform and educates your customers. For example, if you are selling bright color lipsticks, make sure you have a good video on tips for applying lipsticks, with a touch of innovation. The target customers will notice, play it twice or thrice, most likely share it with their peers, and also buy the product online.

• Strategic Social Media Linking: You need to position the social media buttons and widgets intelligently, so as to influence customer minds at major points in the buying process. For example, sharing widgets like Facebook’s “Like” button to all of your product pages will attract customers who are further along in the buying cycle. Also, enabling sharing buttons in prominent areas, such as the product review section or where customers share their views with their Twitter followers or Facebook friends is a good idea. More than 88% of users trust online reviews as much as personal recommendations. You may also let them share a sales offer or even a sales confirmation email.

• More Interaction for More Conversion: Enhanced user interaction accounts for the success of social media marketing for product promotion. You need to speak to your customers, through your product, and interact with them, daily, like you go out for a coffee with your buddy. This may be done through regular posts and engaging with their questions, interesting quizzes, responding to their comments, and of course, thanking them for sharing your content.

Regular interaction with customers and knowing their social and emotional needs go a long way in building trust and shortening the sales cycle. Another way is to create niche groups or pages on Facebook or LinkedIn where like-minded users share or repost articles, videos, photos, and other interesting content, allowing you to build a strong rapport with your customers. Regular interaction also gives you additional opportunities like suggesting or recommending products or services that might be of use to them.

• Happy Hash Tagging: Hashtag is the new kid on the block. The use of popular hashtags in your blog post or promotion helps in organizing content, expanding the reach of posts, and promoting interaction among the users. With smart hashtagging, you not reach your target segment, but also make way for cross-selling and higher visibility across all channels. This is important because your product does not die, once it is sold; it continues to live, by word of mouth and by the recommendation of loyal customers. However, be careful. Do not use too many hashtags in a single social media update. Use only one or two well thought and well-researched hashtags for best results.

• Enhance In-app Purchase: Interactive content that educates the user on a product should also be able to re-direct to an online store link where it can be bought. People who spend a good amount of time online, tend to compare products before arriving at a conclusion. If your e-commerce site has an in-built app for purchases, they will come across “want to buy” or “want this?” every time a video ends, taking them to the product page directly.

Decisions are made faster, and so leads are converted in lesser time. Apple Pay and Samsung Pay are successful examples. Social media strategies, in its diverse forms, should be carefully chosen and made use of for product promotion. Effective planning and strategy go a long way in creating brand awareness, driving more traffic and conversions, increase customer engagement and loyalty. Know your customers, before you reach out to them. In February-March 2016, Parachute Advanced, the hair oil brand released a 3-minute ad film called #KhulKeKheloHoli, encouraging people to play with colors, without any inhibition.

The film which was set in an old age home received accolades. This was followed up by a Dubsmash contest inviting users to share their Holi song videos and a blog contest to share stories of their childhood memories with the festival of Holi. Amazon India’s The Great Indian Freedom Sale in 2016, is a classic example of a successful digital campaign. It rolled out a series of fan engagement activities and contests that gave away shopping vouchers.

The #10KeBaadKarenge contest set the ball rolling where people were asked what plans they were going to push till after 10th August for the Amazon sale. A continuity campaign was planned with #10KeBaadReactions where funny video reactions were sent out through influencers.