Crafting Compelling Content

Pixel Solutions reveres content as a valuable asset. We strive to create keyword-rich content that resonates with our customers. Publishing such engaging blogs on a monthly basis allows you to connect with your customers and helps your brand stay relevant and competitive.

Leveraging Visual Storytelling

An Industry Leader when it comes to Social Media Marketing companies in Kolkata, Pixel Solutions harnesses the power of visual storytelling via the use of engaging videos and images. You can create similar social media campaigns on a monthly basis so that stunning visuals and graphically beautiful posts are able to attract audiences and help out in the process of marketing.

Positive Engagement with Audience

Creating a strong online presence requires effort and hard work. Companies use social media to influence audiences but forget that positive engagement is only created by being active on all channels. Providing quick and personalized messages and responses to queries or complaints can help consumers feel valued while also increasing demand for a company’s products/services.

Influencer Marketing for the Win

The rise of social media has led to the apparent rise of fame seekers and artists on the internet. Collaboration with famous influencers can help businesses to allow social media to influence consumers to make purchases. As herd mentality kicks in and people see their favourite celebrity using a product or service, it increases their demand for that product leading sales to skyrocket.

Data-Driven Strategies

A wise man once said, “Torture your data and it will confess to anything”. Most Social Media Marketing Companies in Kolkata make good use of KPIs and Social Media Metrics to track campaign progress. This can help the marketing team make data-driven decisions and implement new strategies as per the data requirements.

Precision Targeting via Paid Ads

Pixel Solutions has a phenomenal marketing team that enables it to make effective use of social media to influence audiences. Using targeted ads, precision targeting techniques are opted for so that specialized advertisements can reach the proper audience based on their behavior, demographic, interests, or browsing history. Precision targeting is a great strategy for your business as it allows you to make use of the large consumer base found in social media channels for positive revenue growth.

Offering Exclusive Insights into Corporate Culture

The process of Social Media Marketing is highly valued here at Pixel Solutions which has been the number one reason for the continued success of the company in the competitive tech market. Social media is a tool promoting transparency and using it to show off your corporate culture is a great way to invite new potential employees while improving brand image for revenue maximization. Videos, images, and creative posts can be posted consisting of success stories, employee achievements, a sneak peek of upcoming projects, and videos showing office celebrations.

Thus, the different strategies used by Pixel Solutionz to boost sales and improve brand image are effective strategies of social media usage that you should adopt immediately for your business. Our commitment to producing quality content and continuously engaging with the audience is what sets us apart from the competition. Make good use of the tips given above to give your business the competitive edge it needs to become successful! Get ready to go viral with Pixel Solutionz by your side!

Here, we discuss some of the popular strategies for brand building on social media.

1. Target the right platform for success:

Know your product and know your people. Reach out to the right people at the right places. Twitter, for example, may be great for sharing industry updates related to your brand, while Facebook gives you the scope for reaching out to your target user groups.

If you are into lifestyle or retail, Instagram is the best place for your brand to thrive. It is here that you can share or post pictures of your products, connect with other similar brands, editors, and of course, prospective clients.

If you want to operate a business-to-business company, LinkedIn is strongly recommended for promoting business-related content and connecting with other corporate influencers.

2. Focus on building a brand voice:

Create and share posts, images, videos and textual content that speak of the brand, makes it stand out in the crowd. Be diligent when it comes to choosing images and content. Make sure that whatever you post on social media is goes with the style and imagery of your brand. You must consider social media content as an advertising tool kit and maintain uniformity across all platforms.

3. Be regular on postings:

Make sure you post regularly on all the social media platforms. If it is Instagram, post twice a day at least. Post daily once or twice on Facebook. Share the same content across various groups and communities and grow the number of followers. Twitter postings can be made as often as possible. But if you are posting any news updates related to your brand, make sure it is not more than three times a day.

Linked postings can be made a daily affair. Reserve special postings for Mondays and Fridays, when LinkedIn has the maximum number of users going through the posts.

4. Pay attention to visually appealing content:

All your posts must be visually appealing, irrespective the social media platform you choose for a promotion. The images should be good, clear, and meaningful. Crop them nicely as and when required and use the right filter for posting. A beautiful image is worth a thousand words.

You can make use of photo editing apps like Snapped to make your feeds look more coherent, polished, and professional.

5. Create unique hashtags:

It is a common practice to use a large number of hashtags in postings, most of them being unrelated or irrelevant and producing zero impact. Use a few good hashtags that describe your product or service. Research well to come up with unique hashtags to create the maximum impact.

6. Leverage influencers for more visibility:

Lastly, though the most important of all, is to connect and leverage influencers on the social network. Your brand will be an unknown brand if you simply keep on posting without any references. Post quality content and also leverage the audiences’ influencer by mentioning their names or citing website URLs. You may also tag influencers you have referenced in your content. However, inform them by dropping a mail, after you have published the content.

Here we have listed the top six strategies for success. There are many more ways to try out. Let us know your mantra for success.

Comment below.

Here, I have discussed some smart moves for finding success with Facebook postings.

1. Customize your Facebook business page: The fastest, easiest, and best way to popularize your brand is to customize your Facebook page. Facebook’s new feature allows businesses to customize the look of their page based on their business type. This is one of the best known Facebook hacks for success. It allows businesses to edit their page and put the most important content first. Use brand colors, use relevant images or short-duration videos to create a Facebook page that reflects the mood of your business. You may own an apparel designer boutique, looking for local customers. Give your Facebook page a makeover, every time you have a new collection ready. In other times, make sure your business page showcases your products. Make use of beautiful cover images, and keep posting updates about new releases. If you are creating a business page for a recruiting agency, the page should reflect team spirit, youth, and dynamism. Add inspirational quotations, team pictures, and activity videos.

2. Keep looking for specific wording and insights: Another top Facebook hacks for success to fish out specific words/phrases and insights. Most social media marketers are familiar with the standard post performance data under the Insights tab. This tool is great for measuring performance on previous posts with stats on reactions, link clicks, shares likes on shares, page unlikes, hide posts, etc.  Delightful, is it not? Wait for more surprises to kick in. Another Facebook marketing feature that appears under your page’s “Publishing Tools” tab, allows you to search for posts around certain topics and see what wording, images, or a combination of both has worked previously. This tool is also good for brands which post content across the year. It helps them avoid duplicating poor-performing content. You may choose to replicate a successful post, or simply repurpose a previous post for future use.

3. Find facts on Facebook Pixel: Facebook Pixel is one of the best known Facebook hacks for success. If you are still not familiar with Facebook Pixel, you better find out how. If you want to measure ROI on social media, the Facebook Pixel is an absolute must. Of course, you will get detailed instructions on setting up your Facebook Pixel for the first time.

• Simply go to your Facebook Ads Manager
• Click Actions > View Pixel Code
• Highlight the code and then copy the code
• Paste it between the header tags of your website

And if you are already on WordPress you can use a plug-in such as Google Tag Manager to easily host your entire website trackings codes such as Google Analytics and others. With Facebook Pixel, you can build Custom Audiences from your website for remarketing, Optimize ads for conversions, and also track conversions and attribute them back to your ads.

4. Watch out for Audience Insights: Perhaps the best thing that I can ever ask Facebook is for audience insights. Facebook’s Audience Insights gives you detailed information about your target audience so as to help you create more relevant content. It also allows you to create interesting and engaging statistical graphics about the global Facebook audience or your specific page’s demographic information. SproutSocial, for example, used their demographic data to create a fun-filled infographic for their blog and various social media channels for customer engagement. Counted among the best known Facebook hacks for success, this will go a long way in redefining your brand journey in social media.

5. Get them to like your pages: This is one my favorite Facebook hacks for success. If you have a small business and want to get the most out of your Facebook post, you may invite people who have engaged with your content on Facebook to like your page.

To access this feature, locate the hyperlink underneath the posts that show how many people have liked it and the number of comments. Now, click directly on that link. It will bring up the full list of people who have liked the post. Next, quickly invite them to like your page directly within that list.

I have discussed the top five Facebook hacks for success. You can use them to leverage Facebook remarketing to gain more conversions from those who have already demonstrated an interest in your site. While one hack may work for you, and others may not keep trying new features. Also, keep track of new tools which your social media marketers may make use of building a better brand image.

You can always try out new features for more brand visibility and better ROI. Which is your favorite Facebook marketing tool? Let us know.

• Gives an idea about the industry:

Active social media users communicate with their coworkers and rivals in the sector with ease. The customer reviews of various brands enable people to learn about their performances. To promote their brands, about 70% of people are active on social media sites like Facebook, Twitter, LinkedIn, etc. Popular brands are more visible on the newsfeeds of the target audience, strengthening the links between different brands in the sector.

• Building relationships:

Social media is not only a platform for getting connected to various brands, celebrities and big shot entrepreneurs. It is vastly about connecting people to people. It is about expanding your professional as well as personal space. It enables you to utilize your extended network for job opportunities, business promotion or professional guidance.

• Sharing your skill:

You can use the platform to express your ideas, abilities, and knowledge. Connecting with like-minded people, your peers, and other professionals through the sharing of insightful and meaningful information on social media. This builds credibility and, in the end, establishes your identity.

• Educating and grooming yourself:

You may get a wealth of information on Facebook newsfeeds, Instagram stories, etc., including information on sports, businesspeople, entrepreneurs, media personalities, and celebrities. As a result, it aids in keeping you up to date on news that piques your interest. People tend to groom themselves because they mimic the behaviours, ideologies, and cultures of their idols.

• Improves business reputation:

Sharing good content and posters through the various business pages of Facebook, can help in lead generation and improve business sales. When good comments and feedbacks are shared, it helps in brand building, generates goodwill and trust among customers. It is evident, that if used tactfully, social media is a cost-effective platform to implement digital marketing strategies and promote your business.

Do you want to use social media promotions or are you hoping to get more leads for your company?

You encounter a number of difficulties as a small business owner, including limited funding, poor staff support, and an ever-growing to-do list.

So, however, does one grow your little business while not significant investments in promoting and advertising?

Answer – Through the employment of technology, Web 2.0 provides you with numerous tools and techniques that assist you in getting leads and increasing the exposure of your home-based business.

Social media is one such tool. Here’s all you wish to know the details on how to increase revenues from mistreatment on social media.

What is Social Media?

Social media is a category of online media that includes all online conversations, participation, sharing, networking, and bookmarking. Facebook, Twitter, LinkedIn, YouTube, Google Plus, and MySpace are all examples.

What is Social Media Marketing?

Social media promotion is the deliberate use of the aforementioned channels to attract a brand-new consumer audience and increase product awareness.

By getting the word out about a product from user to user, social media promotion aims to give a message greater weight by having it shared by reliable “friends.”

Which Social Media Channels are most popular?

According to studies, the most popular social media platforms are Facebook and Twitter, closely followed by YouTube, LinkedIn, and Google Plus.

The following are some of the main justifications for considering using social media for business.

Exposure: As a small business owner, you mostly rely on network promotion to channel results into your company; yet, this ultimately depends on the interactions you have with people.

This is frequently the fundamental idea behind social media!

However, at Pixelsolutionz we employ the trend of Social Media that offers just about unlimited opportunities to move with individuals – uncountable them!

Your firm is no longer limited to local leads with this intriguing type of advertising; you’ll have leads coming in from a varied geographic market instead!

Zero-cost: While other forms of advertising might be beneficial, this type of marketing is comparatively cost-free or requires very little money.

We assist you in obtaining lovely inexpensive services as well as excellent online promotion.

Improved web presence: By using popular social media networks, we can improve your online presence.

The more times your business is mentioned on Facebook or Twitter, the more likely it is that it will turn up in related internet searches on Google, Yahoo!, or Bing.

Simply read the information on the relevant topics and jump into this current marketing trend, which will undoubtedly turn out to be the ideal support for your successful business.

The question is: what makes Instagram so successful and prosperous for marketers? Let us find out about Instagram marketing tips for success. While most e-marketers focus upon visual aesthetics and ease of use as vital Instagram marketing strategies essential for businesses, we often miss out on the different features and functionalities that help in brand engagement. Here we have discussed seven Instagram marketing tips to effectively target, engage and sell to your customers.

1. Keep Up with the Algorithm:

Instagram users are troubled more often over changing algorithms, while some see it as an opportunity for growth; most people see this as a menace. More than 95 million photos are shared on Instagram daily. However, due to the new algorithm, nearly 70% of Instagram posts are not seen.

We often misunderstand the purpose of the frequent algorithm changes. The truth is: Instagram’s new algorithm is focused on past page engagement when choosing what content people will see.

According to the Mach 2018 announcement, these changes give you more control over your feed and suggest the best time for posting updates. You may use Later’s Best Time to Post feature that helps you plan, schedule, and optimize your Instagram posts.

2. Captions:

Most Instagram users over emphasize upon picture or video, overlooking the writing part. Your texts may be long or short. But they must be meaningful and relevant for those you want to reach. People love to read stories about products or brands before they click “like” or “add to cart”. Write something real and funny, something is uncanny and out of this world. Also, leave space for your community members to post ideas and feedback.

You may use Instagram Stories for business is an essential part of your Instagram marketing strategy for 2019.

3. Instagram Content:

Instagram is a great place to showcase your product, in the true sense of it. Think of your product as a film that is about to be released, or as a new show on Amazon Prime that releases new content every season. Instagram users promote their brand in different ways to engage users:

• How-To Demonstration: How to use your product. Keep it short and simple.
• Behind the Scenes: What goes in the making. Include all the uncensored and lousy videos. It will be fun.
• Event Updates/Streaming: Any exhibition/art fair where you are participating
• Exclusive Content: Something distinctive. For example DIY ideas for torn jeans
• Contests: Make it a regular activity. Thrice a week is the best
• Product Demonstrations: Applicable for products that need guidance
• Cross partnerships: Highlight your network. Grow your community.

4. Grow your Instagram Following:

By now you have a decent number of followers on Instagram. Grow more with Instagram Live. Instagram Live is a great way to connect with your audience. You can answer questions on the fly, post trivia, converse on a weekly/monthly basis and solve any issues they might have. Find Instagram Live by tapping the camera icon on your screen (top left).

5. Know more about User Engagement:

To get ahead in the competition your brand must stand out in the crowd. Use live videos or Stories ads to be a differentiator. Let your community members or followers share their brand experiences from the live videos, and recommend them to the other Instagram users. Also, you can tag places in your posts. People looking for information on those places will discover your content. Add more of videos, especially the DIY ones, which are more in demand.  Users can watch your video keep scrolling. Your videos might drive people to take action.

6. Instagram shopping:

If you have an online store or want to advertise your brand on Instagram, you cannot miss out on the Shopping feature. This new Instagram feature improves product discovery on the app by condensing and making information available in one place. Instagram Shopping is one of the hottest Instagram marketing tips for you.

How do you know whether you have like a shoppable product? Simple, all Instagram posts that use this feature will show a white shopping bag icon or a “Tap to View Products” pop-up. What more, all shoppable posts can be identified on account profiles by a white shopping bag icon at the top right-hand corner of posts. According to Instagram, 75% of users who see a business post take action. Check out Instagram and Shopify’s new shopping feature integration.

7. Happening hashtags:

Hashtags are by far most vital Instagram marketing tips that I can suggest for you. If you are marketing your brand on Instagram, Hashtags must be your best friend. Here, we advise five ways you can make the best use of hashtags.

• Command – The Command tool shows you how your hashtags are performing. This paid resource is only available in the App Store for iOS users for $1.99 – $9.99.
• Hashtagify – This free service allows you to search for any hashtag. It will give you complete statistics on with the hashtag’s popularity, current trend, and other related hashtags that you may make use of.
• KeyHole – Keyhole allows you to track a hashtag in real-time, providing up-to-date data on the hashtag over a set period of time.
• SeekMetrics – SeekMetrics’ Hashtag Generator is an interesting tool that sources popular hashtags based on the keywords you input.

Final thoughts:

Here are some hot marketing tips for increasing brand engagement on Instagram. Think of these Instagram marketing tips. Look beyond social media success. With the roll-out of Instagram’s latest algorithm, now is the time to focus on building an outstanding brand experience.

You may have to rethink your Instagram strategy to increase your engagement and get more likes and comments on your Instagram posts, the key to your brand success story.

Want to add something? Share your favorite Instagram success story with us. Comment below.

According to a recent research report by Invesp, 53% of online shoppers believe that personalization is valuable and up to 57% of shoppers submit their personal information, wanting to benefit from personalization. About 56% of customers like me are more likely to shop with retailers who offer personalization and more than 74% of them are miffed over unrelated content. Around 48% of customers spend more after personalized E-commerce, as per one survey by MyBuys. Sounds pretty intriguing, huh? Well, you have miles to explore then.

Here, I dig out the top five personalization strategies for e-commerce apps.

1. Segmented audience:

Every user is unique in its own way.  While some are damn sure of what they want and exactly how much to pay for it, others might linger around and take more time to decide before they buy. Audience segmentation can help you as a marketer, to define personalized experiences for each of these customers.

You, for example, have a Facebook ad campaign where you redirect visitors to a custom landing page. Of every 100 visitors, 80 bounce off, 10 users click the checkout button, and 10 others head off to the product selection page. Marketers track visitors’ behavior for creating customized offers and messages for each of them.

You could include a coupon to push conversions, for customers who have clicked the checkout button and show a personalized message for customers who bounce off. You may, of course, lure them with a first-time user coupon.

2. In-app Product Recommendations:

When was the last time you could not recollect your boss’ favorite author and felt bombarded with irrelevant book suggestions at the bookstore? Well, that does not happen now. You may just drop in a few known keywords (like war stories or gothic novels). Immediately, you will get recommendations of Adwords Books from many different authors with attractive prices. Search history, therefore, is a perfect example of personalization. You may now browse through, read the reviews about a few of the chosen books, and finally make the purchase, minus the hurly-burly.

3. Dynamic Remarketing:

Dynamic Remarketing is one of the most used personalization strategies for e-commerce apps. It is one of the proven strategies to engage your customers and persuading them to complete the purchase. Dynamic marketing may show ads of your products to the customers on cross-platform devices as well.

One of your customers may have browsed through a product on your mobile app. The same customer may be using a desktop with an Internet connection. As a marketer, you have the opportunity to show an ad of the same product or something closest to the one which was previously browsed on the mobile app.

4. Push Notifications:

One of the top performing personalization strategies for e-commerce apps, Push notifications is very effective for retaining customers. I may have registered for a season sale at an e-commerce site, and the happy hour is about to begin. The e-commerce store sends me a push notification, 10 minutes prior before the sale goes live. As I click on the notification, it directly takes me to the page with buying options. Now, I can flip through thousands of options and pay only when the sale is over. The real power of push notifications lies in activating the inactive customers, bringing traffic on the e-commerce website or app, and urging people to take an action, here, buying a product, on offer.

5. Loyalty Marketing:

Loyalty Marketing has been around for quite some time but has come up with newer forms. The classic marketing strategy, now, one of the popular personalization strategies for e-commerce apps, has brought rich dividends to the e-commerce players. What more, the old wine tastes better with when you add mouth marketing to it.

For example, Amazon Prime is a great Loyalty Program. For just $10 a year, you get free 2 days delivery of your product; get complimentary free streaming of movies and music, exclusive sale for the program members, etc. The value derived is assured and direct.

Personalization strategies may vary widely, depending upon your geography, audience and their buying behavior. Choose your strategy based on your audience type and of course, your product offering.

Let me know your preferred personalization strategies for e-commerce apps.

Here, we discuss six ways you are sabotaging your brand performance in social media.

1. Incomplete profile:

Probably the biggest sin, ever, is to have an incomplete social media profile. Having an incomplete, partially complete, outdated, social media profiles of your brand not only bring down the overall impression but also send a negative note about your company culture. Having a poorly maintained profile is highly unprofessional and in a sense, shows general indifference towards marketing or social media management.

To avoid being blacklisted in the social media circuit, maintain a short, crisp, and updated profile. A few words about your brand, some important facts (date of launch, category, the line of service, etc.) will do. Post regular updates about company happenings, events, and new releases.

2. Choosing incorrect social media image sizes:

Not using the right social media image size is one of the biggest mistakes ever made. Your profile picture or display picture is the first thing someone notices about your profile. Most people are of the perception that a passport size photo perfectly fits into the square block reserved for the profile picture, not realizing the minor differences in dimension could make or mar the impression. The same picture will appear very small in Facebook or stretched out of proportion on Twitter. The same applies to cover images. Here, we provide the standard image sizes for some major social networks:

• Facebook profile picture: 170 X 170 pixels
• Facebook cover photo: 828 X 465 pixels
• Twitter profile photo: 400 X 400 pixels
• Twitter header image: 1,500 X 500 pixels
• LinkedIn profile photo: 400 X 400 pixels
• LinkedIn banner image: 646 X 220 pixels
• Instagram profile picture: 110 X 110 pixels
• Pinterest profile picture: 150 X 150 pixels
• YouTube profile picture: 800 X 800 pixels

1. Using inconsistent handles across social networks:

How does it feel when you go to an old friend’s place, a stranger opens the door asks who you are? You kinda feel lost, right? You ask about your friend, and then you are let in. the same thing works for your social media profile. Your brand may be represented by its logo on Twitter, but by some other picture on Facebook or Instagram. It leads to confusion and sets a precedent about brand reputation management. Having consistent profile photos will increase your chances of having people follow you on different social networks. The more attention your logo gets, the higher are the chances of being recalled when people think of similar products/services.

2. Not adding keywords to your profiles for SEO:

Social media profiles often go unnoticed because appropriate keywords are not used for SEOs. People fail to find your brand. Using relevant keywords for promoting your product/service improves brand visibility. If you belong to a niche segment, for example, manufacturing learning resources for visually impaired students, choose appropriate keywords like “reading”, “visual impairment”, “adaptive equipment” or “Braille”. Make sure that related terms should appear in your LinkedIn job title, job description, and skills. These terms should also appear in your bio copy, in photo names, interests, and experience.

Keyword tools like SEMrush and Google Keyword Planner can help you find the right words or terms to promote your brand across social media networks.

3. Using invalid links:

Nothing is more frustrating than clicking on a broken link when you are trying to find something important. It makes the user feel cheated and leads to believe that the company does not care for its customers. Having a broken link also points to your inefficient resources and lack of due diligence.

To avoid this, check your links every week, to make sure they are working fine, and remove the ones not working or outdated. This is very important since a link on your social media profile might be used as a CTA, a redirect to your website, or to point someone to your business’ landing page.

4. Being irregular with posting:

Nothing is worse than ghosting out after a series of posts. I once knew of a company which would only post once or twice a year to inform users of changes in management. Another company I know posts only of new recruitments. Needless to say, most of the times these posts go unnoticed because, in social media, users do not care much for infrequent postings.

Post regularly in the social media networks, to avoid being lost in the crowd. Brands with regular postings always remain ahead of others. Post something that promotes a strong piece of content might be an important message, landing page, offer, blog post, video or other media asset. Virgin Group founder Richard Branson posts articles every day, engaging readers’ attention. Oracle posts short duration videos for sharing industry insights, and promoting their own products.

Surprised? Scared? Or shocked? Are you sure your organization does not make any of the above-mentioned mistakes? Find out now. Quite often we fail to reap the returns of our efforts, because of the loose ends or casual glitches that bring down the impression. That is because we want the sign on the billboards to remind us of our favorite shoe store, and not something else.

Like what you read? Got a point to prove? Have a different perspective?

Let me know your thoughts. Share your thoughts in the comments box below.

1. Video sharing:
Facebook video ads are one of the best ways to spread brand awareness. It is a strategy that works to engage and convert website visitors, to push leads down the funnel in email marketing campaigns and to fuel engagement across multiple social channels like Twitter, LinkedIn, and Periscope. On an average Facebook user watch 100 million hours of video every day. Facebook videos get 135 percent more organic reach than photos. According to Hubspot, 53% of people want to see more video content from marketers.

The videos may range from lightweight animated formats including GIF, Slideshow, and Cinema graph formats, to automated videos. The users can watch the videos, comment, tag, and share them. Facebook videos allow advertisers have proved as more effective for marketing, without spending much on budget or time. According to a recent Adobe report, shoppers that view videos are 1.81X more likely to purchase than non-video viewers.

Multi-product ads allow advertisers to showcase multiple products within a single advertisement. Viewers can scroll through the images and click on individual links to each product. You can also promote blog posts, e-books, or webinars, through Facebook. These ads can be created in the Facebook Power Editor.

This is reason enough to explain why most brands have invested heavily in videos and 46 percent of marketers still plan to add Facebook video to their digital marketing plan in 2019.

2. Going live:
Facebook live has been gaining tremendous momentum ever since it was launched in April 2016. Search Engine Journal found that their average Facebook Live engagement was 178% higher than their average post engagement. The average reach of live posts also increased up to two times. Facebook Live videos have a better organic reach and it allows for real-time interactions between publishers and audiences, one of the primary reasons for its increasing popularity.

With reactions, comments, and viewer numbers being available in real-time, you can get prompt responses by asking and answering questions in your broadcast. Bigger brands like Starbucks, Trey Ratcliff, Martha Stewart, and Mashable are using it to their advantage.

In September 2016, Starbucks organized its first live event at Rufus King Park in Jamaica, Queens, NY for National Voter Registration Day, and broadcasted it over Facebook. Broadcasting this event Live brought attention to Starbucks’ involvement in the community and allowed viewers who could not be part of the event, yet wanted to learn about its importance and its cause.

To cite another example, Sephora invited Jen Atkin of Ouai Haircare and Christophe Robin Paris for a 30-minute video where they would casually talk about makeup tips, trends, and beauty products. The guests in the informal discussion could answer questions posted in the live feed and advertise Sephora products. The live video chat had viewers researching the recommended products online, reading reviews, and purchasing them.

3. Image posting:
Though video posts are often outperforming image counterparts in Facebook, visual posts are 40 times more likely to get to get shared on social channels (according to the data provided HubSpot). Image posts are also growing in variety, memes and infographics, included. Photo posts are still one of the best ways to connect with users and sure shot ways of generating a response. With more than 37 million fans, the Starbucks Facebook page is ranked among the top 10 brand pages. Starbucks has been winning more users by asking for tips to use their products, for more innovative concoctions. Users are encouraged to post pictures of the products in usual settings (say for example vacation sites)or personal snaps (of sipping coffee in the balcony) for organic reach.
Qatar Airlines, on the other, posts pictures taken during the soccer season in America. Their fans are very responsive to questions and post regularly on the company’s page, for more engagement.

4. Chatbots:
According to Facebook records, there are over 100,000 monthly active bots on Messenger, providing an instant connection between brands and customers. Customer service remains the main realm of chatbots, addressing basic queries and issues, and providing an automated interaction to drive sales. Chatbots, as in most social media channels, are built as networks to converse, discuss and share content.

Mastercard created two chatbots: one for banks and one for merchants. The bot for merchants is designed to facilitate transactions right in Messenger. Consumers can place orders and create accounts and also employ Masterpass to make each transaction easier.

Trulia, a real estate company, has introduced a chatbot for renters, to have live updates on real estate properties, once they become available. The users can search for “rentals in Chicago,” for example, or get more specific information with keywords like “four-story condominium for sale in New York.” The Trulia bot then returns applicable listings.

5. Advertising:
Small businesses prefer paid ads on Facebook for better organic reach. There are now over 4 million businesses paying for Facebook advertising to promote their products or increase brand awareness. According to Contently, 78% of marketers using the platform are satisfied with how their Facebook ads have turned out.

Simplilearn, an online education platform wanted to increase awareness, consideration, and enrollments, by using Facebook’s ads, tracking, Insights, Custom Audience, and Lookalikes. Simplilearn created Facebook video ads with a targeted audience of 24-45 year-olds in India and Indian expats in the U.S. It engaged them with video ads, serving them photos and carousel ads, which contained a linked to registration, that highlighted Simplilearn’s major benefits. The results were amazing! Simplilearn doubled its leads, increased reach by 50%, decreased lead cost by 60%, and reached 10 million viewers, all in five months.

Which of these trends, do you think, can be integrated into your Facebook marketing strategy? You may try experimenting with a few of these elements, and find out what works. We always love to hear about any new Facebook ad tactics or tests you ran that really paid off for your brand or organization.

Share your thoughts with us. Reach out in the comment section below!

With an average attention span of 8 seconds and more than 250 million stories created daily, companies need to work on redefining their social media profiles to stay afloat. Here, we suggest five different strategies for helping you better manage, grow and scale on social media.

Choose the Right Social Media Platform:
Sprout Social Q2 2016 Index discovered that 34.5% of consumers prefer to connect to customer service agents via social media. Choosing the right social media platforms for your brand is the first and foremost thing that matters.

• Facebook: Extremely popular among young adults, this is a place you can promote almost all kinds of brands. Individual brands, especially healthcare, learning resources, and academic training are more commonly promoted on Facebook.
• Instagram: If you own a furnishing or home décor brand, and want to reach out to young adults, Hispanics, and African Americans, Instagram is a great option for you to promote your brand as a retailer.
• Pinterest: It is a very popular social network to reach women, especially for brands selling jewelry, clothing or lifestyle. Pinterest is a place where you can promote your products simply through pictures. So, if you are a fashion boutique owner or a manufacturer of beauty products, you may showcase your brand to reach likeminded users, who would explore, buy and also recommend your products to friends and family.
• Twitter: Twitter, on the other hand, is a place where you can initiate short crisp conversations among users to promote your product. Since Twitter’s age demographic skews toward younger crowds with college or university degree, fashion wear, accessories or gadgets for younger ages may be focused upon. However, as per the Sprout Social demographics, nearly 79% of Twitter accounts located outside of the US, making it a tough choice for geo-targeting.
• LinkedIn: With more than 467 million registered members and 133 million users coming from the US, alone, LinkedIn is the best choice for promoting your brand in the corporate arena. You can promote business-related content and connect with other corporate influencers to create an impact. If you are operating a B2B company, then LinkedIn is the ideal social media platform for you.

Define your Social Media Profile: You are how you define yourself to be. In social media, your brand profile defines the face of your brand. Treat your bio like an elevator pitch. Describe your business in one or two sentences. Make sure the profile bio is well crafted, appealing, and original. Here we offer some interesting insights:

• Choose your Twitter Handle carefully. It defines how people mention you and is essentially your “ID” on the platform, while some others may use your business name. Choose a Twitter handle that is short, easy to remember, without any symbol or number and of course, not already in use.
• Your Instagram bio should reflect your business and your network goals. With 150 characters, you do not have much choice to elaborate. Keep it short and simple.
• Both Facebook and LinkedIn profiles give you enough space to define yourself as a brand, but remember brevity is the key in social media. Having a short description of your brand, product/services, and a brief history will do. Let the pictures and regular updates do the rest.

Maintain your brand on social media:
Posting relevant content on a regular basis is the key to successful social media management. The best brands post every alternate day. Sometimes they schedule topic-specific posts on Monday or Friday for higher impact. Isolated posts without any follow-up posts, fail to create an impact. Low attention spans combined with rapidly growing social networks have made publishing more important than ever.

Publish relevant content. If you own a job search portal, you may post articles or discussions on job trends, interview tips or discussions on a particular field. Post content on latest shopping trends, hot colors of the season, celebrity interview clippings, skin care hacks, if you are into a beauty products business. Match your content standards with those of your competitors.

Leverage Influencers: Publishing content or posting regular updates on social media platforms is only effective when it gets noticed. While bigger brands may be noticed for every single media update (from an industry insight post to a product launch), smaller brands fail to leave an impact with daily postings. Leverage influencers to reach the intended users. They are the ones who can share your posts for maximum impact.

Mention influencer names or cite their websites in your content pieces. Influencers with Google Alerts or other notifications set up on their names can see your content once it is published. You may also tag influencers you have referenced when sharing content to your social media profiles.

But make sure that the influencers you work with clearly disclose that they are being compensated for promoting your brand. It is as simple as putting #ad or #sponsored in their post. Also, you should always email influencers after you have published your content to let them know they have been referenced in your work.

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