This means that by 2022, cut down business costs by $8 billion. Facebook’s Messenger has gone up from 30,000 in 2016 to over 100,000 in 2018. Nearly 60% of the millennia rely on chatbots on a daily basis for business transaction or e-commerce. A recent issue of the Chatbot Magazine indicates that by the year 2020, almost 80% of businesses will have their own chatbot.

However, one must perform due diligence before setting up a chatbot for business. Here, we have brought out five quick tips to help you choose the right technology for business chatbots.

Know your business: Choosing the right technology for creating business chatbots require intensive research and inventory planning. First, find out your areas of improvement, that is to say, what business processes need to be revisited to ensure better interaction between you and your employees.

You may need a customized chatbot for marketing funnel guidance, broader reach, getting relevant notifications, or improved brand value. Choose the right technology, depending upon your business type.

Ensure seamless transition: The purpose of a customized chatbot is to help in the smooth running of the business, and not complicate it.  

Choose a technology that ensures a swift escalation path consider using a decision-tree-based mechanism or a sentiment-based framework for the faster transfer of information. Also, make sure that a workflow is defined before you sign up for that attractive chatbots offer popping up at your screen every seven minutes.

Evaluate often, to perform better: You may have invested a good deal of money on deploying a very high-end business chatbot for gauging marketing lead conversion, but the results are as not as promising as you expected. You need to evaluate your choice to select a better solution. To begin with, you can set standards with which to objectively analyze all solutions to find the right one for you.

You may include features such as Natural Language Processing (NLP), contextual awareness handling, integrations, and natural response generation, or exception handling, analytics. Accurate evaluation is critical in identifying the features and functionality required by the business and ensuring correct objective analysis throughout the evaluation process.  

Know your weaknesses: Every business has its own set of weaknesses. Find out yours. Some businesses may have manpower issues, while some others have bookkeeping issues. Many enterprises fail to analyze customer requirements. They need to develop a virtual shopping assistant or a personalized chatbot that keeps note of the user’s online behavior and posts questions accordingly. Invest in technology or tool that will address your business needs and ensure better returns.

Have a backup plan ready:  System outages happen, websites crash, and well, backend technologies to give you a raw deal at times.  But you must have a backup plan ready at all times, to ensure that your business processes do not come to a standstill or you run out of resources.

As a business, you must complete a Business Impact Analysis (BIA) to predict the consequences of the business process disruption. This will help you with a recovery strategy in the event of a technological disaster. So, what technology do you prefer for business? Let us know. Comment below.  

Previously marketing messages used to be generic and target a large spectrum of audiences. Examples include mass mailers, billboards, TV ads, etc. However, new technologies and changing customer expectations have changed things rapidly. Concurrently, social media has made brands more accessible to customers.

Customers now expect more personal brand communication addressing their needs. If your marketing cannot do this, then you fall behind. The need to successfully address customer needs has led to the growth of digital marketing. Digital marketing helps companies send tailor-made messages.

Traditionally, businesses have relied on human intelligence to achieve the desired results. However, to send these personalized messages, companies need more information about customers. And generally, this has translated to investing long human hours in desk research.

But things are changing at an ultra-fast pace. How? Let’s see

Role of AI and Chatbot in Transforming Digital Marketing

Today smartphones, wearables, and other IoT-enabled devices are capturing enormous data. These data can help companies build newer and better customer models. And as customers spend more time on the internet, these models improve.

These models are helping AI and ML algorithms to come up with better campaign predictions. Together, AI and conversational chatbots are transforming digital marketing beyond our imagination. Here are some examples of this trend sweeping across the industry:

Personalized Product and Service Recommendations

Consider this example. You run a travel company and are conjuring ways to increase bookings for your next travel plan. You decide to send a mass mailer to all prospects. Can you guess who amongst the recipients will open the mail or go on the trip?

Those who were already planning vacations. So, wouldn’t it be better if you could send emails only to those who are planning the trip? This is what AI does for you. The AI engine scans your data and helps send personalized product and service recommendations based on customer profiles.

Therefore by altering campaign design, AI is transforming digital marketing and improving campaign ROI, revenue, and business profitability.

Targeted B2B Emails

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Personalization and targeting can increase the open and click-through rates of B2B emails. Today, personalization is a must-have requirement in B2B digital marketing. After all, B2B purchases are all about understanding customer needs and preferences.

AI and ML track and analyze online customer behavior and create personal emails catering to their unique needs. Email automation can save money and time while augmenting your digital marketing efforts to achieve excellent results.

Voice-Search

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Voice searches are on the rise globally. Digital marketers are using voice-search engines to address consumer needs and compete effectively. We need AI to decipher the casual questions people ask during voice searches. AI can influence by showing things people commonly search for in a particular place and time.

It’s a new market that isn’t as crowded as text-based search. This leaves ample ground for customers to connect and engage with brands. With further development in AI and NLP, we will see them transforming digital marketing further. And to stay at the top of the trends, you will need the guidance of a leading digital marketing company in Kolkata.

Chatbots

Till now, we grossly focussed on how AI is transforming digital marketing. But AI is not alone in this arena. Chatbots are also vital for a brand in this era to maintain uniform omnichannel communication. Chatbots can handle your multiple social media accounts and keep you ahead in the customer interaction game.

Further, it can crosslink data from multiple platforms to increase engagement, detect fraud, and find upselling and cross-selling opportunities. Connect with leading digital marketing companies in India to unlock everything that chatbots and AI can offer for your digital marketing.

Concluding Remarks

Presented above are examples of how AI and chatbots are transforming digital marketing. But, this is just the tip of the iceberg. The full potential of these technologies for your digital marketing efforts is beyond your wildest imagination.

To successfully ride these waves of change, you will need a leading digital marketing company in Kolkata, like Pixel solutionz, as your partner. So, are you ready to catapult your business on the growth highway? Connect now to know more.