How App Development Company Can Help Grow Your Business?

The business seems to have reached a level of saturation. It has failed to attract Gen Z customers and is also facing several operational challenges. Currently, it is surviving on old patrons who visit the place once in a while. John was contemplating these challenges when he suddenly met Mark, a business coach and his childhood friend.

After exchanging initial pleasantries, the talks shifted to business. At this point Mark suggested the idea of a new mobile app for John’s fast food outlet and how it could have a revolutionary impact. The nuggets of wisdom that Mark shared with his childhood friend that day holds true for businesses of all sizes and shapes. But if you couldn’t be part of that discussion, don’t despair.

We happened to eavesdrop on the conversation and are sharing with you the same in the following paragraphs-

Mark- John, you must understand that the business landscape is changing rapidly. Years ago, when you started the business, it was plausible to ride high without the fear of being toppled by a younger rival. You only needed a great product and a compelling marketing strategy.

However, it is no longer the same these days. As new technologies bring a paradigm shift in the business landscape, organizations are looking for disruptive digital technologies to maintain their competitive advantage. And one such transformative digital technology is mobile apps. This is precisely the area you have fallen behind other companies/ small outlets.

John- Mobile App? Do I really need one?

Mark- Using app is meant to be a part of your business’s digital transformation strategy. Digital transformation strategy is using digital technologies to transform your business operations. It is also about a significant change in the organizational culture.

And your mobile app can be the starting point in this journey. Companies like USAA, Walgreens, Nike, Domino, Ikea, Starbucks, McDonald’s, Volkswagen, etc., have used mobile apps for digital transformation. It isn’t difficult to see why. In this age of mobility, it is impossible to imagine our lives without smartphones.

Mobile apps have made our lives simple. We depend on them to carry-on our lives. Let me put across some statistics to elucidate things for you-

Businesses having a mobile solution attracted 26% of all funding dollars in 2020

Gen Z spends 71% of their total digital media time on mobile apps

Apps would generate US$ 935 billion in coming years through advertising and downloads

The numbers are sizeable and will keep getting bigger with time. The stats show the benefits that an iOS or Android app can bring to your business. Thus, your business needs a mobile app to grow and connect with the customer base. Mobile apps can also help deliver powerful messages, retain loyal customers, promote businesses, etc.

John- Ok, I got your point. I probably need a mobile app for my business. So, can I start building one myself? Should I partner with a mobile app development company?

Mark- The app market is tough and highly competitive. There are 1.96 million apps on the app store and 2.87 million on the play store. Thus, the competition is tough, and you will probably need a mobile app development company to get things rolling.

An experienced mobile app development company knows what works and what does not. Therefore, it can help develop the right app that entices customers and works for your brand.

John- But partnering with a mobile app development company will be costly, won’t it?

Mark- Not necessarily. Several mobile application development companies in Kolkata can develop eye-catching mobile apps for you at attractive prices. For example, Pixel Solutionz, a top-rated mobile apps development company in Kolkata, is known for developing awesome apps.

Summing up

Developing and launching your own mobile app is not a small feat. The discussion between Mark and John above answers many questions you have in mind. Connect with us if you still have more doubts or want to know more.

App revenues were just $8 billion in 2011 and grew to an estimated $45 billion in 2015. So yes, without a doubt, mobile apps are a lucrative business and will only continue to make impressive profits in 2020. Developing good and engaging mobile apps that can bring in and keep users, with good monetization strategies can make easy and speedy money. Some of the money making apps are:

• Money app:-

The Money App is a market research app that earns you rewards for completing tasks, which include offering opinions, playing games, checking store displays, mystery shopping, testing services and participating in free trials.

• Ipoll:-

The IPoll app is a customized market research app that allows you to earn money through taking market surveys, writing down diaries (of dairy consumption over three days, for example) and completing missions around retail (e.g. going to the grocery store).

• Foap:-

Foap is a moneymaking app that allows both professional and amateur photographers to make extra money selling photos taken on a Smartphone. You need to upload high quality photos which are rated. Higher the rating, higher will be the visibility and the revenue. It is of utmost importance to know the suitable monetization strategies to make money with your app. Some of them are:

• In-App Purchasing :

According to a report by Apps Flyer, only 5.2% of all app users spend money on in-app purchases. In-app purchasing refers to the buying of goods and services from an application on a mobile device, such as a Smartphone. The idea of the app is to offer the users with a free app at first, and then make them love the app to such an extent that they are forced to buy the upgraded version of the app.

• Ad revenue :

Services like Google AdSense or Google AdMob automatically read the text and other content on your app to place the most relevant and suitable ads on your app. You then get paid for every click that the ad receives. As your app becomes more popular and more users download it, clicks increase and so does the revenue.

• Subscription :

Subscription assures a lot of steady cycle of revenue, month after month, year after a year.

• Data monetization :

It identifies data operated through business operations to generate monetary value. Data monetization emerged as a great new trend in 2019 and you could very well use this to make additional revenue for your app. Thus, anyone can tactfully use these monetizing strategies to turn it into a steady business with a regular flow of revenue.

Today, we have mobile apps for all kinds of products, from automobile to finance, and from food to health care, and e-commerce. The Statista report published in late 2017 says that the top grossing mobile gaming app publishers in the Google Play Store worldwide in February were Netmarble games, Supercell and Bandai Namco entertainment with over 40 million U.S. dollars in app revenues each. Social media app publishers like LINE, Tinder and Kakao Corporation follow in close quarters. Indian startups like BYJU and GrowFit, have already made a mark.

So, what makes them great apps? I asked, yet another time. Is it the versatility of application platforms or is it the huge investment that goes into making these apps? None of the two, he repeated, with the same indifference and told me something that took me over completely.

The 2017 U.S. Mobile Apps Report states that 51% of smartphone users did not download a single mobile app (read simple mobile application) a month. Surprisingly true. About the same time, in January of 2018, Apple announced that iOS developers made $26.5 billion in 2017 – a sales increase of 30% from 2016. How did that happen? Simple. Customization rules. People want something that is appealing to their senses, something that speaks in the same language as them answers their queries before being asked. No place for plain vanilla apps!

It takes more than mere application platforms or technological interfaces to make a mobile app, my friend answered. It is the richness of user experience which gets an app kicking and to ensure that you must choose the right partner for mobile app development.

For a long time, the technical and commercial performance of the apps were taken care of by different app teams, leading to less supportive UIs or at times less user-friendly apps. But now, apps need to deliver the right user experience to keep users fully engaged.
So, how do you choose the right mobile app development company for your product? Here, we have come up with some useful guidelines for you.

• Know Thy Customer:

Before you start looking for a mobile app company, take a hard look at your customers and ask yourself a few basic questions:

• Who is your customer?
• How big or small is the company?
• How mature is the project? Is it in early stages of pre-production, ready for development or established product on other platforms?
• What do they specialize in?
• Where are they located?
• How useful could the app be for the customer?

Once you have answers to all the questions, you can refine your searches for a mobile app development company. Accordingly, prepare a brief intro and match your expectations with your findings.

• Define your Needs:

Business needs should be defined, in the first place, if you are looking for an ace mobile app development agency. Ask the same question, several times, to yourself. What are we aiming at? What does the client want us to achieve through the app? Is it local reach? Or expansion in terms of number? Are they targeting a niche audience? Or is it for something new in the market that everyone needs to know?

List down the business needs of your customer: localization, customization, live tracker updates, area-wise listing, latest offer updates, or seamless checkout, it may be anything or all of them. Read reviews of mobile app development companies and shortlist a few of them, before you send a proposal for engagement.

• Reviews Matter:

Read reviews of mobile app development companies in Clutch, GoodFirms, Toptal, and App Futura to look up for company profiles, their portfolios, awards and, recognition, and most importantly, reviews of their past work. Also, browse tech-related news sites, to find mobile app developers with relevant experience that your specific app requires.

You may also go through user ratings or feedbacks for more candid reviews. Post questions in the comments section or fill up the online service inquiry form, stating your preferences. It saves time and makes selection simpler for you.

• Local Reach or Global Footprint:

You may be creating a lifestyle app like UrbanClap for beauty service experts and professionals based in Chennai. Look for mobile app development companies that are located closer to the customer. It helps in optimizing local business. You may be developing a mobile app for a customer based in Delhi that wants to list nearest bars and wine shops (based on the user’s zip code) or find wine houses selling vintage wines. Find a mobile app developer with segment-specific experience.

If your customer is a global pizza delivery brand that wants striking features like easy menu navigation, customized order designing, and tracker notifications directly to your Android wearable, go for mobile app developers with capabilities in localized searching and customization.

• In-house Designers vs. Freelancers:

Once your business needs are defined, look for mobile app development companies that have the required capabilities. You may opt for companies with profiles of freelance designers such as ELance and UpWork. Or you may look for a mobile app development company with a dedicated team of designers to develop mobile apps of enterprise scale. Pixel Solutionz, for example, one of the few companies reviewed by Clutch, has come up with brilliant mobile apps for several clients. Pixels’ works are not limited to web design development but have proven expertise in custom e-commerce website design, Android, and iOS app development. In addition, the company also offers post-launch support, at an affordable rate.

As our conversation draws an end, we agree to the demonstrated truth; well thought-marketing strategy (that combines reading customer mind, focused approach, and due diligence) lies at heart of every successful mobile app. Most companies today have a dedicated mobile app for product marketing. In fact, smaller companies or startups are way ahead of the bigger players, in this matter. So, you are better equipped to choose a vendor that fits your requirements and gives you the opportunity to work on dream mobile app project.

Keep watching this space for more exciting updates on mobile app market trends.