As one of the best digital marketing agencies in Kolkata, PixelSolutionz understands the significance of staying on top of marketing trends. So, how can you do that?Well, with technological evolution, consumer behavior and interests evolve too. And, your marketing strategies should keep up or they will fail.

What trends should digital marketing companies in Kolkata follow in 2021?

This year will follow two broad marketing strategies—humanization of content geared towards individuals and real issues, and stress on technical optimisation of SEO, campaign structure, etc.

According to PixelSolutionz, top digital marketing services in Kolkata, here are the top 8 trends for 2021.

1. Focus on UX

A top digital marketing company in Kolkata will pay attention to page rankings in 2021 through UX or user experience. As SERPs retain the importance of load time, interactivity, and the stability of content, the emphasis of digital marketing services should be on off-page and technical SEO strategies.

2. Semantic Search

The semantics of search will dominate whereby the search engine algorithms will try to provide intent and contextual meaning to random search queries. Therefore, digital marketing in Kolkata should focus on people-optimized content that answers questions, has a structured flow and material rather than simple keyword stuffing.

3. PPC Advertising will pay better

Highly efficient and targeted pay-per-click advertising or PPC will be a significant trend in 2021. Automation technology and Responsive Search Ads or RSAs will increase campaign efficiency.

4. Embracing the visual

As visual searches increase, a digital marketing agency in Kolkata can capitalize on it by structuring its image and video SEO campaigns. Include alt text in your image descriptions and use target SEO keywords.

5. Adopt Artificial Intelligence

AI helps to analyze consumer behavior and search patterns. It is increasingly taking over many services and is pervasive in new software. Using AI can accelerate growth in conversions through accurate predictions and larger data collection.

6. Using Social Messaging

This is where people are spending time and the best digital marketing company in Kolkata will strategize to market products and services where the potential customers are. A natural transition from live chat boxes.

7. Browser Push Notifications

As push notifications become more personalized and sophisticated, they make better conversions. They can even include images and CTAs for better sales leads.

Digital marketing firms in Kolkata can consider these trends to give businesses an edge over the competition. PixelSolutionz firmly believes in tuning strategies to exploit the market potential at best. If you’re a business owner looking to find out how to leverage these trends to grow your business this year, our team can guide you. Get in touch with us to create your 2022 marketing plan today!

1. Inept Optimization:

Not optimizing your content is one of the biggest SEO mistakes to avoid. This includes optimization for both local and global searches. You may start by focusing on local optimization by including region-specific keywords in your page titles and Meta descriptions. You can also include an address and local phone numbers on your pages, such as in the header or footer.

Most marketers make the mistake of using generic keywords for a content meant for a global audience. This only brings in visitors looking for free information, not prospective customers interested in making a purchase. You should rather go for more focused keywords like “bridal gown designers in Los Angeles”. Effective content and keyword optimization will ensure a higher page ranking on Yelp, Merchant Circle, Google Places, FourSquare, and many more.

2. Not Using Analytics to See What Converts:

Another common SEO mistake to avoid is not using analytics for conversion. You may be elated over super-competitive, high traffic keywords gifting plenty of free traffic, but you are not converting any leads into prospects. Research well to find out keywords that can assure you of high page rankings and drive sales.

I would rather advise you to use an analytics package to set up conversion tracking for your keyword phrases, and then compare them against each other to find out what’s producing the best results. With sound statistics in hand, you can better optimize your site and know which efforts are worth focusing on.

3. Choosing Link Quantity over Link Quality:

A common mistake that most marketers make is to overemphasize upon link quantity and lose focus on quality. Instead of creating thousands of low-quality directory links, choose a few links relevant to your website and industry. Also, do not have outgoing links or direct links to adult or gambling sites.

4. Forgetting about Formal Link Building:

So, you have been terribly busy creating content that will break the Internet. But you forgot about formal link building or might even it unnecessary to link the content appropriately.  Lack of formal linking is detrimental for content, reducing its visibility. This is one of the major SEO mistakes to avoid, under all costs. Some of the most popular link building strategies includes content promotion (through guest blogging), digital PR and content focused on local user groups.

5. Broken Links:

Did you ever do this? I guess not. Having broken links on the site or not checking for broken links is one of the most damaging SEO mistakes to avoid. Needless to say how it lets you down before customers and affects SEO very badly.

Deleted or moved content, a change in URL structure and incorrect re-directs are some of the most common causes of broken links. You may use Screamingfrog’s Broken Link Checker to identify links that may harm your page ranking and also identify broken links to your competitors’ sites.

6. Lack of Speed Checking on Websites:

Another common SEO mistake marketers make is not to check for speed on websites. Today’s users have a limited attention span and are used to fast upload speeds. They do not allow for more than 10 seconds of waiting time for page loading. Therefore, you must perform a speed check to avoid losing traffic and potential conversions.

7. Not Having Unique Title Tags and Meta Descriptions:

Quite often company websites have their company names as page titles in all pages; a very common SEO mistake that must be avoided. Instead, they should use unique title tags and Meta descriptions. Page titles are very relevant. They are shared in tweets and used as the text when someone bookmarks your website. Use descriptive and unique titles that draw attention.

Meta descriptions are a 160 character sales pitch for your page within search results. Make sure the Meta descriptions are unique and contain relevant keywords. The homepage and other pages should include a custom Meta description that will make people want to click on your listing in search results.

8. Not Using Anchor Text for Internal Links:

It is a common practice and also a common mistake to use word strings like “click here” or “bookmark this”. It is true that using a call to action as your link may increase clicks, but using generic words, instead of anchor text kills possibilities of tailoring your anchor text, one of the most important components of SEO.

You may, for example, own an e-commerce portal for designer jewelry. Use “daily wear costume jewelry” or “festive collections” as anchor text. Remember to include some relevant keywords in the link. For example, “click here to learn more about our designer jewelry.” However, do not use the same anchor text for every link to a page. Vary them wisely to make anchor texts more effective.

9. Using short and poor content:

Many marketers live with the wrong perception of aggressively linking short, crisp content. Short content, i.e., less than 400-500 words, is less ineffective for high page rankings. I would rather advise you to have good quality content, not less than 500 words, and preferably within 750-800 words for creating an impact. You will surely get higher page rankings and visibility.

10. Ignoring Internal Links:

Internal linking is important, for both page ranking and user experience. Linking to your other pages and posts helps to evenly distribute link equality throughout your site, and also increases metrics like time-on-site and page views. For best results, use internal linking only for highly-relevant content. Also, use natural anchor text instead of keywords and link to “deep” pages to spread link equity throughout your site. Make sure you include at least 2-3 internal links in each piece of content you create. Not using internal links is one of the most fatal SEO mistakes to avoid.

Have you made any of the above mistakes with your SEO campaign? Share your thoughts with us, and suggest ways how you can think of to fix them.

• Customers are online: This is how people do business today. Since all customers are online, it is of utmost requirement for your business to have an online page. When someone has an interest in your business, whether it is in your niche in general or if they are curious about your brand, they will definitely research online and see what they can find out about you. They expect to find you there with a website and a social media presence. Since the first impression always comes from the kind of image people have regarding a brand, so people may be looking for reviews and comments so that they can learn what others are saying about your company and whether it is a good place to do business.

• Competitors are online: You need to pay attention to what your competitors are doing and learn what kind of digital marketing strategies they are following. It is important to follow the quality of the content and blogs they are using. Think of your competitors not just as someone that you are planning to beat, but as people who have something to teach you.

• Be accessible to your customers: By creating an e-commerce page, you will be able to make your customers more aware about the good and services offered. By creating a web presence, you can create an atmosphere in which your customers can come to you anytime.

Digital marketing is way more cost-effective and helps to reach out to a huge range of customers.